Sony Wants to Conquer the Anime World Next

And PlayStation is part of its plan.

Sony has slowly shifted from consumer electronics to entertainment over the past decade, and it’s aiming to add anime as its fourth major pillar, alongside music, movies, and, of course, games. The Japanese giant already has a sizeable anime department, with subsidiary Aniplex overseeing the Demon Slayer series that’s taken its domestic market by storm.

The organisation now intends to unify its entertainment businesses to help push its anime initiative, with games part of its approach. Sony believes that a successful product can lead to high consumer spending on intellectual properties that remain wholly owned. Sony Music, for example, already has a label dedicated to the distribution of soundtracks.

Read the full article on pushsquare.com

from Push Square | Latest Updates https://ift.tt/2PBoM9Z
via Gamers Online