I’d buy that for a dollar! The rights and wrongs of in-game advertising

The video game industry is worth more than $150 billion a year. Predictions even suggest that in a few years it will top $200 billion a year. The majority of these sums come from the traditional sales of games, consoles, and alike. However, as the industry continues to grow, publishers are looking for further ways to monetize their content. While the most notable of these are the blight of microtransactions and loot boxes (or “surprise mechanics”), there are more. One of these other ways is in-game advertising. Adverts have been in video games for almost as long as the industry has been around. So, let’s talk about in-game advertising; what works and is appropriate, but also what is way too much. The good, the bad, and the ugly First of all, let’s talk about why not all in-game advertising is bad. I understand that some gamers believe that there shouldn’t be any advertising in games. While I can understand this puritanical view, I don’t entirely agree. You could argue that having li...

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